Skip Navigation

Southern Oregon University

for Undergraduate Business Major

We seek to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of five general learning goals, each goal having specific learning outcomes for all of our undergraduate Business Majors.


1. PROFESSIONAL - Demonstrate the ability to apply and synthesize the functional areas of business to make sound business decisions.

A. Demonstrate basic knowledge of the principles and concepts of entrepreneurship and management.
B. Apply basic understanding of economic principles to complex business issues.
C. Apply basic accounting and financial principles to common business problems.
D. Understand the fundamentals of tort liabilities and cyberlaw from both consumer and business viewpoints
E. Distinguish and differentiate all management styles, - domestic and international,public and private, small and large organizations.
F. Demonstrate understanding of operations management as an integral component of business organizations.
G. Apply information science to business operations.
H. Demonstrate understanding of formation and ending of contracts from both consumer and business viewpoints.
I. Demonstrate understanding of how the elements of a marketing strategy work together and how the marketing concept fits into organizational planning and development.
J. Demonstrate understanding of markets and market behavior, external market forces, relationship to basic economic concepts, and globalism in satisfying needs and wants.
K. Demonstrate understanding of current and emerging trends in marketing, including direct and interactive marketing, technology-based personalization, one-to-one marketing, and e-commerce.
M. Synthesize the fundamental elements of finance, accounting, business law, marketing, economics and management in a manner which enables them to make effective business decisions.

2. INFORMATION LITERACY - Access, use and evaluate information in business decision making.

A. Use current spreadsheet, word processing and presentation applications in carrying out normal, day-to-day business tasks.
B. Extract information from databases.
C. Demonstrate understanding of basic computer hardware and software concepts.
D. Apply IT in analysis and communication.

3. DISCIPLINED INQUIRY - Use quantitative and qualitative analytical and critical thinking skills to evaluate information, solve problems and make sound decisions.

A. Search and use appropriate modes of inquiry to answer business-related research problems. This includes the use of digital resources (Web) and library research material.
B. Synthesize and evaluate relevance of data.
C. Apply knowledge of statistics to business decision-making processes and situations.

4. COMMUNICATION SKILLS - Communicate effectively in various forms.

A. Develop well-written reports, memos and letters that explain findings, organize ideas into a coherent train of thought, and justify conclusion or recommendation.
B. Make effective oral presentations that explain findings, organize ideas into a coherent train of thought, and justify conclusion or recommendation.
C. Use appropriate APA format for scholarly writing.

 5. ETHICS - Demonstrate knowledge and application of prescribed ethical codes and behaviors in the workplace.

A. Apply general concepts of ethical behavior in dealing with stakeholders.
B. Demonstrate understanding of the importance of diversity in the workplace.
C. Understand the impact of globalism and multiculturalism.
D. Understand the importance of group dynamics in achieving organizational goals and use the skills needed for effective teamwork.