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Southern Oregon University

Marketing

Email: jaeger@sou.edu

Education:

Ph.D., 1991, Stanford University, Stanford, CA
MA, Stanford University, Stanford, CA
MAT, 1970, Colorado College, Colorado Springs, CO
BA, 1967, Philosophy, San Francisco State University, CA

Teaching:

BA330 Introduction to Marketing
BA 331  Consumer Motivation and Behavior
BA332 Advertising and Promotion
BA435/535 Direct Marketing
BA436/536 Internet Marketing
BA445/545 Business Marketing
BA447/547 International Marketing
MBA 512  Marketing Management and Strategies
MM 518  Marketing in Public and Private Organizations

Charles W. Jaeger, PhD, Professor, Marketing
Formerly with Stanford Data Center, IBM, Apple, and Silicon Valley start-ups in management roles, including C.E.O.  

Research Interests:

Using Web 2.0 technology in teaching
Delivery of medical services using Web 2.0 technology
1 : 1 Marketing and changes in traditional marketing
Entrepreneurship and direct and interactive marketing
Spam, cyber-crime and cyber-terrorism
Structural analysis using LISREL for modeling attitudes and behaviors

Related Work and Consulting:

Special Consultant to C.E.O., Bear Creek Corporation (Harry & David, Jackson & Perkins) for e-commerce and Internet marketing
Certificated Community College Teacher in Computer Science, State of California
Speaker at over 200 industry conferences
Member, Board of Directors, PowerMate Software LLC
Member, Board of Directors, Alltrax Inc.