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Southern Oregon University

Course Syllabus

Summer 2006

Joan McBeeJoan M. McBee, DBA (abd)
552-8151
mcbeej@sou.edu

Required Text

STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS; Sixth Edition; Kotler, Philip and Andreasen, Alan R.; Prentice Hall 2003

Course Description

This course covers the planning and implementation of marketing strategies, case analysis, research in strategy applications, and evaluations of strategies in marketing decisions. The main emphasis is on solving actual marketing problems faced by diverse organizations.

Course Objectives
  1. Strengthen marketing decision-making skills and the ability to identify sound marketing strategies.
  2. Develop an increased understanding of what is required to achieve marketing success and to achieve a competitive advantage.
  3. Extend private sector marketing concepts and ideas to a nonprofit management environment.
  4. Discussion of current topics and events in marketing.
  5. Provide an emphasis on issues of ethical practices in marketing.
Content
  1. Developing a Customer-Centered Mind-Set
  2. The Strategic Marketing Planning Process
  3. Developing a Core Marketing Strategy: Segmenting the Market
  4. Understanding Consumer Behavior
  5. Developing a Core Marketing Strategy: Segmenting the Market
  6. Positioning the Organization
  7. Acquiring and Using Market Information
  8. Planning and Budgeting the Marketing Mix
  9. Managing Products and Services
  10. Managing Advertising and Sales Promotion
  11. Managing Public Media and Public Advocacy
  12. Marketing Evaluation and Control 
Prerequisite

Admission to the Master in Management Program.

Evaluation
Activity
Points
Quizzes
120
Assignments
100
Term Project (3 parts)
300
Total Possible Points
520

 

Grading
Scale

 
A
520