Master in Management
Persuasive Business Writing
MM 540 (Spring Term Course, 1 credit)
Course Description and Outcomes
This course emphasizes developing persuasive business writing techniques. Do you have a broad range of writing tools? Does your writing accomplish your goals? Can you make your writing clearer and more persuasive? This 1-credit course will apply the principles of persuasion, rhetorical analysis and audience analysis to business writing including but not limited to resumes, letters, memos, proposals and performance evaluations. This class meets 3 times for 3 hours each. Participants will write and revise persuasive documents related to their work performance and participate in online discussions. The total time commitment for this course is 40 hours.