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</html><thumbnail_url>https://sou.edu/academics/wp-content/uploads/sites/14/2021/01/2013-Digital-Media-Center-DMC-EMDA-Program-Ribbon-Cutting-Ceremony-Southern-Oregon-University-on-Facebook.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>630</thumbnail_height><description>"It&#x2019;s aliiiiive!" That's how founding director Bobby Arellano describes the growth of the university's ten-year-old academic major in Emerging Media and Digital Arts (EMDA). Quoting Gene Wilder in the movie Young Frankenstein is just one way Arellano and SOU alumni talk about "this weird degree that has to be explained to people," Arellano said.</description></oembed>
