{"id":7830,"date":"2025-04-14T16:15:26","date_gmt":"2025-04-14T23:15:26","guid":{"rendered":"https:\/\/sou.edu\/president\/?p=7830"},"modified":"2025-04-14T16:15:26","modified_gmt":"2025-04-14T23:15:26","slug":"watch-sou-president-rick-baileys-april-2025-update","status":"publish","type":"post","link":"https:\/\/sou.edu\/president\/watch-sou-president-rick-baileys-april-2025-update\/","title":{"rendered":"Watch: SOU President Rick Bailey\u2019s April 2025 Update"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4due86-037cc322dbcbeb9e3958a0be6521454d\">\n.avia-section.av-4due86-037cc322dbcbeb9e3958a0be6521454d{\nbackground-color:#f3f3f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='podcast-dome'  class='avia-section av-4due86-037cc322dbcbeb9e3958a0be6521454d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7830'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15kdc5y-2899c89637e1f1228fd06aae8f704938\">\n#top .av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938{\npadding-bottom:0;\nfont-size:44px;\n}\nbody .av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938 .av-special-heading-tag{\nfont-size:44px;\n}\n.av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938 .av-subheading{\nfont-size:16px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-15kdc5y-2899c89637e1f1228fd06aae8f704938 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-15kdc5y-2899c89637e1f1228fd06aae8f704938 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling  rising-label av-inherit-size'><div class='av-subheading av-subheading_above'><p>Office of the President<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Video Message<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-15btzcm-19eecf94c892d6f8f3b573b604830d22 alternate_color  avia-builder-el-2  el_after_av_section  el_before_av_section  no-border av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id=\"menu-sub-navigation\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-6049\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/sou.edu\/president\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">SOU President<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-6230\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/sou.edu\/president\/messages\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Messages<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-7984\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/sou.edu\/president\/government-relations\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Government Relations<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1505\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/sou.edu\/president\/org-chart\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Org Chart<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1715\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-5\"><a href=\"https:\/\/sou.edu\/president\/presidents-list\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Pres List<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-5298\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-6\"><a href=\"https:\/\/sou.edu\/president\/leadership\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Leadership<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-5320\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-7\"><a href=\"https:\/\/sou.edu\/president\/tuition-advisory-council\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">TAC<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-8169\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-8\"><a href=\"https:\/\/sou.edu\/president\/sou-plan-2-0\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">The Plan<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-8714\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-9\"><a href=\"https:\/\/sou.edu\/president\/path-to-fiscal-sustainability\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Sustainability<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_2'  class='avia-section av-zpi14m-2d43f2175f1fff19026aa58ec7d2ac39 main_color avia-section-default avia-shadow  avia-builder-el-3  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7830'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-yhib8m-23726405eb104812d7779c996b61558d av_one_fifth  avia-builder-el-4  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-vqhhwm-788d6c1d4527bf23f375b4a706a035f9 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u70r6u-76d173e1ff3e2d844f2d818ce59731a9\">\n.avia-video.av-u70r6u-76d173e1ff3e2d844f2d818ce59731a9{\nbackground-image:url(https:\/\/sou.edu\/president\/wp-content\/uploads\/sites\/8\/2025\/04\/Watch-SOU-President-Rick-Baileys-April-2025-Update.jpg);\n}\n<\/style>\n<div  class='avia-video av-u70r6u-76d173e1ff3e2d844f2d818ce59731a9 avia-video-16-9 av-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1075491401'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Watch: SOU President Rick Bailey&#039;s April 2025 Update\" src=\"https:\/\/player.vimeo.com\/video\/1075491401?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9\">\n#top .av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9{\npadding-bottom:10px;\nfont-size:26px;\n}\nbody .av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 .av-special-heading-tag{\nfont-size:26px;\n}\n.av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 .av-subheading{\nfont-size:14px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m9ho7x4e-97dc2649831d7f878a5c0a15c2d042f9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-7  el_after_av_video  el_before_av_textblock  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SOU President Rick Bailey\u2019s April 2025 Update<\/h1><div class='av-subheading av-subheading_below'><p><em>April 14, 2025<\/em><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9ho8j0w-97fa23a7420aea0ffef1b5d101b5c4dc\">\n#top .av_textblock_section.av-m9ho8j0w-97fa23a7420aea0ffef1b5d101b5c4dc .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-m9ho8j0w-97fa23a7420aea0ffef1b5d101b5c4dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>President Bailey discusses SOU&#8217;s new strategic planning process &#8211; SOU Thrive &#8211; in this month&#8217;s video message to campus and the community. He describes a strategic plan as &#8220;really just a fancy way of saying this is the vision of how we are going to get from where we are now as a university to where we want the university to be a few years from now.&#8221; The process starts with understanding the context and environment surrounding the university, determining what the future should look like, and then answering the question, &#8220;how do we get from Point A to Point B?&#8221; He said the SOU Thrive plan needs to be approachable and useable, rather than &#8220;some convoluted plan that sits on a shelf and nobody uses.&#8221; The planning process is underway, with a campus survey, meetings with stakeholder groups, an open house and more. He hopes that the end product will help SOU move from what he calls &#8220;a defensive posture&#8221; to being able to &#8220;build the university that everyone deserves.&#8221;<\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-tcfaeu-7274acfc5b451024d6986abe41a85939 av-social-sharing-box-default  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this Message<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/sou.edu\/president\/watch-sou-president-rick-baileys-april-2025-update\/&#038;t=Watch%3A%20SOU%20President%20Rick%20Bailey%E2%80%99s%20April%202025%20Update' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share 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content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7830'><div class='entry-content-wrapper clearfix'><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2czsna-4fc3a38bd784a1f66a40e67c47411d09\">\n.avia-section.av-2czsna-4fc3a38bd784a1f66a40e67c47411d09{\nbackground-color:#666666;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-2czsna-4fc3a38bd784a1f66a40e67c47411d09 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7830'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlnd2e-02919262a4cd8e5ca071f8e8287b5ecd\">\n#top .av_textblock_section.av-mlnd2e-02919262a4cd8e5ca071f8e8287b5ecd .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mlnd2e-02919262a4cd8e5ca071f8e8287b5ecd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock big-pillow av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">The <span class=\"heavy-man\">SOU Office of the President Video Messages<\/span> are produced each month, and provide the Southern Oregon University community with up to date information about what&#8217;s happening around campus.<\/h3>\n<p class=\"pop-0\" style=\"text-align: center;\"><span class=\"heavy-man\">Contributors:<\/span><br \/>\n<em>Richard J. Bailey, Jr. &#8211; SOU President<br \/>\nBrandon Givens &#8211; Video<br \/>\nJoe Mosley &#8211; Author<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ku6jza-f44603c3a078e5b316448d94cefe35ad\">\n#top .hr.hr-invisible.av-ku6jza-f44603c3a078e5b316448d94cefe35ad{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ku6jza-f44603c3a078e5b316448d94cefe35ad hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j4iwkm-afcc06c6d7212c483a539d43d7ed1d97\">\n.avia-image-container.av-j4iwkm-afcc06c6d7212c483a539d43d7ed1d97 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-j4iwkm-afcc06c6d7212c483a539d43d7ed1d97 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container 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https:\/\/sou.edu\/president\/wp-content\/uploads\/sites\/8\/2016\/07\/SOU-Presidential-Seal-450x450.png 450w, https:\/\/sou.edu\/president\/wp-content\/uploads\/sites\/8\/2016\/07\/SOU-Presidential-Seal.png 480w\" sizes=\"(max-width: 180px) 100vw, 180px\" class=\"wp-image-1178 avia-img-lazy-loading-not-1178 avia_image  sp-no-webp\" alt=\"SOU Presidential Seal\" decoding=\"async\" fetchpriority=\"high\" itemprop=\"thumbnailUrl\"  > <\/picture><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-h5woie-d69de2ea93c077955b5d16eff57b5d54 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7830'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f86e52-951879068b87cc7217178633e6893015\">\n#top .av-special-heading.av-f86e52-951879068b87cc7217178633e6893015{\npadding-bottom:30px;\ncolor:#ffffff;\nfont-size:28px;\n}\nbody .av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-f86e52-951879068b87cc7217178633e6893015 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-f86e52-951879068b87cc7217178633e6893015 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heavy-man\">Explore Southern Oregon University<\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-e53a9y-a765f61e3301e275d3575549ddff296a av_one_half  avia-builder-el-18  el_after_av_heading  el_before_av_one_half  first flex_column_div  '     ><p><div  class='avia-button-wrap avia-button-center  avia-builder-el-19  el_before_av_button_big  avia-builder-el-first  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ccuedy-8c90816ca24d50a7ce75e5a5c7225875\">\n#top #wrap_all .avia-button.av-ccuedy-8c90816ca24d50a7ce75e5a5c7225875{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ccuedy-8c90816ca24d50a7ce75e5a5c7225875:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/' class='avia-font-color-white avia-button avia-button-fullwidth av-ccuedy-8c90816ca24d50a7ce75e5a5c7225875 avia-icon_select-no avia-color-custom'   aria-label=\"SOU HOME\"><span class='avia_iconbox_title' >SOU HOME<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  el_after_av_button_big  el_before_av_button_big  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7e4au-f4b28771509b4bb23a0866e62c4bd5c6\">\n#top #wrap_all .avia-button.av-a7e4au-f4b28771509b4bb23a0866e62c4bd5c6{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-a7e4au-f4b28771509b4bb23a0866e62c4bd5c6:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/prospective-students\/' class='avia-font-color-white avia-button avia-button-fullwidth av-a7e4au-f4b28771509b4bb23a0866e62c4bd5c6 avia-icon_select-no avia-color-custom'   aria-label=\"PROSPECTIVE STUDENTS\"><span class='avia_iconbox_title' >PROSPECTIVE STUDENTS<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-21  el_after_av_button_big  avia-builder-el-last  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94uavq-549881bef4a539a076eb6d61b3e7b75b\">\n#top #wrap_all .avia-button.av-94uavq-549881bef4a539a076eb6d61b3e7b75b{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-94uavq-549881bef4a539a076eb6d61b3e7b75b:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/academics\/' class='avia-font-color-white avia-button avia-button-fullwidth av-94uavq-549881bef4a539a076eb6d61b3e7b75b avia-icon_select-no avia-color-custom'   aria-label=\"ACADEMIC PROGRAMS\"><span class='avia_iconbox_title' >ACADEMIC PROGRAMS<\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-7ct4rq-efc35aaa568ab244c258d9681dc0380d av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p><div  class='avia-button-wrap avia-button-center  avia-builder-el-23  el_before_av_button_big  avia-builder-el-first  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fkujq-ab6438b45e515561ef76bfa6abe3b357\">\n#top #wrap_all .avia-button.av-5fkujq-ab6438b45e515561ef76bfa6abe3b357{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-5fkujq-ab6438b45e515561ef76bfa6abe3b357:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/admissions\/apply\/how-to-apply\/' class='avia-font-color-white avia-button avia-button-fullwidth av-5fkujq-ab6438b45e515561ef76bfa6abe3b357 avia-icon_select-no avia-color-custom'   aria-label=\"HOW TO APPLY\"><span class='avia_iconbox_title' >HOW TO APPLY<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-24  el_after_av_button_big  el_before_av_button_big  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4m3go6-874e47223f643dbe3f4f6f9747ad14fa\">\n#top #wrap_all .avia-button.av-4m3go6-874e47223f643dbe3f4f6f9747ad14fa{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-4m3go6-874e47223f643dbe3f4f6f9747ad14fa:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/#virtualtour' class='avia-font-color-white avia-button avia-button-fullwidth av-4m3go6-874e47223f643dbe3f4f6f9747ad14fa avia-icon_select-no avia-color-custom'   aria-label=\"VIRTUAL CAMPUS TOUR\"><span class='avia_iconbox_title' >VIRTUAL CAMPUS TOUR<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-25  el_after_av_button_big  avia-builder-el-last  dig-20'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rhhie-5d9f4079bacfb0d2d46863d4a561cb36\">\n#top #wrap_all .avia-button.av-2rhhie-5d9f4079bacfb0d2d46863d4a561cb36{\nbackground-color:#b31d22;\nborder-color:#b31d22;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2rhhie-5d9f4079bacfb0d2d46863d4a561cb36:hover{\nbackground-color:#c4161c;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/admissions\/visit\/' class='avia-font-color-white avia-button avia-button-fullwidth av-2rhhie-5d9f4079bacfb0d2d46863d4a561cb36 avia-icon_select-no avia-color-custom'   aria-label=\"VISIT SOU\"><span class='avia_iconbox_title' >VISIT SOU<\/span><\/a><\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"micro-text\"><em>April 14, 2025<\/em><\/span> &#8211; President Bailey discusses SOU&#8217;s new strategic planning process &#8211; SOU Thrive &#8211; in this month&#8217;s video message to campus and the community. He describes a strategic plan as &#8220;really just a fancy way of saying this is the vision of how we are going to get from where we are now as a university to where we want the university to be a few years from now.&#8221; The process starts with understanding the context and environment surrounding the university, determining what the future should look like, and then answering the question, &#8220;how do we get from Point A to Point B?&#8221; He said the SOU Thrive plan needs to be approachable and useable, rather than &#8220;some convoluted plan that sits on a shelf and nobody uses.&#8221; The planning process is underway, with a campus survey, meetings with stakeholder groups, an open house and more. He hopes that the end product will help SOU move from what he calls &#8220;a defensive posture&#8221; to being able to &#8220;build the university that everyone deserves.&#8221;<\/p>\n","protected":false},"author":14,"featured_media":7833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[88,87],"tags":[],"class_list":["post-7830","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-message-from-the-president","category-video","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch: SOU President Rick Bailey\u2019s April 2025 Update - SOU Office of the President<\/title>\n<meta name=\"description\" content=\"President Bailey discusses SOU&#039;s new strategic planning process - SOU Thrive - in this month&#039;s video message to campus and the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sou.edu\/president\/watch-sou-president-rick-baileys-april-2025-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch: SOU President Rick Bailey\u2019s April 2025 Update\" \/>\n<meta property=\"og:description\" content=\"President Bailey discusses SOU&#039;s new strategic planning process - SOU Thrive - in this month&#039;s video message to campus and the community. 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