Sustainable Tourism Professional Training

Summary

The tourism sector is at a crossroads -trying to recover from the Covid-19 pandemic while emerging as a stronger, more sustainable industry. While many tourism organizations are excited to build better and become more sustainable, the pathway on how to do that is still not clear for everyone.

The Sustainable Tourism Professional Training is designed for the tourism industry professionals in Oregon. The training will provide foundations in sustainable and regenerative tourism while exploring  the Travel Oregon transformational strategic vision -identifying a tangible pathway for various tourism businesses and organizations in the journey towards sustainability.

Participants in the training will leave with an understanding of sustainability and sustainable tourism, knowing what Travel Oregon’s transformational strategic vision entails, as well as a set of tools on how to begin/build, measure, and continuously advance sustainable tourism.

Case studies from destinations and businesses worldwide will enrich knowledge and ideas for Oregon businesses and beyond. The practitioners’ training is developed at Southern Oregon University and endorsed by Travel Oregon.

Objectives

• Develop an understanding of what sustainability and sustainable tourism mean
• Learn about the Global Sustainable Tourism Council (GTSC) criteria as a framework for sustainable tourism
• Identify tangible criteria and indicators for measuring sustainable tourism
• Review the Travel Oregon Tourism, Equity, and Stewardship 10-year transformational vision to develop tools for implementation of the vision while advancing sustainable tourism
• Discover “real” examples of sustainable tourism case studies around the world
• Develop a sustainability roadmap for the individual organization’s needs

Upcoming Training Workshop

Would you like to get your organization involved in sustainable tourism but don’t know how? If so, Southern Oregon University, Travel Southern Oregon and Travel Oregon invite you to join the second cohort of the Sustainable Tourism Practitioner Training for FREE!

Learn about the theory, practice, and future of sustainable tourism via interactive lectures, local and international case studies, and a review of Travel Oregon’s 10-year strategic vision.

When and Where:

June 1

Training Workshop Part I – 1:00pm to 4:00pm at the Talent Community Center

An optional bike ride to Ashland – 5:00pm to 5:30pm

Dinner and entertainment – 5:30pm to 8:30pm at the Farm at SOU

June 2

Training Workshop Part II – 9:00am to 12:00pm at Southern Oregon University

Lunch – 12:00pm to 1:00pm

Please fill out this form to RSVP. Limited to 50 participants.

Lodging is available at a discounted rate through Ashland Hills Hotel & Suites. To book call the hotel directly and ask for the Sustainable Tourism Training group discount – 541-482-8310.

Looking forward to seeing you in June!

Contact us for questions about Sustainable Tourism Professional Training:

Pavlina McGrady, associate professor of tourism and sustainability, Southern Oregon University: mcgradyp1@sou.edu
Ladan Ghahramani – research manager, Travel Oregon: Ladan@traveloregon.com

Prior Workshops

April 2, 2023, Oregon Convention Center, Portland, OR