Certificate in Business Analytics, CBA

Business analytics combines three areas of expertise: analytical skills, information technology knowledge and skills, and business knowledge and communication skills.

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Business – Certificate in Business Analytics, CBA

SOU Certificate in Business Analytics Southern Oregon University

Certificate in Business Analytics, CBA

Offered as an Academic Certification

The ability to capture, analyze, interpret, and store data for many businesses is a difficult hurdle to manage. This often happens because businesses sport incredible amounts of data but lack the ability to turn that data into useful information on to capitalize. To turn data into knowledge is becoming increasingly important to many firms as competitive advantages wane. This certificate will allow learners to develop strategies for using data to gain a competitive advantage.

Students will learn how to use real-world data sets to develop the skills necessary for analyzing critical information, forecasting, and how to best communicate those findings to various individuals in a variety of contexts.

Students graduating from SOU with this minor will be prepared for:

Familiarity with applied probability and statistics, and their relevance in day-to-day data analyses.
The ability to explore a variety of data visualization techniques and their applications using real-world data sets.
An understanding of web analytics, metrics, procurement processes of unstructured text, and identify/interpret hidden patterns of information.

Organizations need people with this skill set in a variety of roles and business domains. The Certificate in Business Analytics provides students with the opportunity to become good data storytellers who can translate complex findings into specific strategic recommendations. The certificate program includes a combination of courses in computer applications, programming, data-driven decision making, and business analytics.

Fueled by rapid advances in businesses needing accurate, reliable, and real-time interpretations of “big data” to help with decision making; this certificate program is poised to be of great benefit to learners looking to fine-tune their data knowledge and skills. This certificate provides students with an opportunity to gain knowledge in the growing field of business analytics. Business analytics is an exciting and field that has been informing businesses, the world-over, for some time. Many of today’s employers are now looking for individuals who possess key data analytical skills and who can help in interpreting “Big Data” for firms, corporations, organizations, governmental agencies, and more.

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Degree Fit

Program Preparation

This certificate program is designed for undergraduates, post-baccalaureate, and graduate students who are interested in advancing their understanding of business analytics and its application in various business environments. The certificate will equip learners to be strategic, data-driven leaders with a penchant for software, programming languages, and methodologies surrounding the modeling and analyzing of various data sets.

Degree Roadmap

In size and scope, the certificate is between a minor and a major. To be awarded a CBA certificate, students must complete the course requirements and the SOU requirements for a BA or BS degree or the transfer equivalent. A majority of the credits must be taken at SOU.

Degree Integration

The CBA integrates smoothly with any degree program. The knowledge and skills gained can be applied to almost any area of study.