Business Administration, BA/BS (Marketing Concentration)

Be ready for limitless opportunities. Achieve business knowledge from our hands-on interactive, competitive marketing program.

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Business Administration – Bachelor of Arts / Bachelor of Science

Business Marketing Program at Southern Oregon University

Business Administration, BA/BS Marketing Concentration

Offered as a Bachelor of Arts or Bachelor of Science Major

A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career. You can travel the world, start your own successful business, and inspire those around you. In this program, you will practice digital and one-to-one marketing skills, exercise professional judgment and learn how to promote products and services and yourself. In addition to mastering many tangible skills in marketing, the Business Administration degree teaches you to become a leader in the workplace. With our small class environment, you build relationships with faculty and peers that can help you for a lifetime.

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Degree Fit

Program Preparation

The perfect candidates are students with drive and desire to develop business knowledge. Students prepared to develop critical thinking skills, analytical skills, mindful innovative thought and ethical environmental awareness are ideal for the SOU Business Administration Program.

Degree Roadmap

Business students working toward a BA/BS degree are instructed in the foundations of Business Administration. Students are thoroughly prepared for business, including real world experiences, an interactive class environment, one-on-one comprehensive professional instruction and supple guidance.

Capstone

The Capstone project applies the skills and knowledge gained during the student’s School of Business experience, culminating in a comprehensive business plan. The project is designed collaboratively by the student and the student’s advisor. Overall business knowledge is tested and utilized during the capstone project and the project should embody the student’s university experience.