Business Administration, BA/BS (Marketing Concentration)
Be ready for limitless opportunities. Achieve business knowledge from our hands-on interactive, competitive marketing program.
Business Administration – Bachelor of Arts / Bachelor of Science
Business Administration, BA/BS Marketing Concentration
Offered as a Bachelor of Arts or Bachelor of Science Major
A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career. You can travel the world, start your own successful business, and inspire those around you. In this program, you will practice digital and one-to-one marketing, exercise professional judgment and learn how to promote products, services, and even yourself. In addition to mastering many tangible skills in marketing, the Business Administration degree teaches you to become a leader in the workplace. With our small class environment, you build relationships with faculty and peers that can help you for a lifetime.
Degree Fit
Program Preparation
The perfect candidates are students with drive and desire to develop business knowledge. Students prepared to develop critical thinking skills, analytical skills, mindful innovative thought and ethical environmental awareness are ideal for the SOU Business Administration Program.
Degree Roadmap
Business students working toward a BA/BS degree are instructed in the foundations of Business Administration. Students are thoroughly prepared for business, including real world experiences, an interactive class environment, one-on-one comprehensive professional instruction and supple guidance.
Capstone
The Capstone project applies the skills and knowledge gained during the student’s School of Business experience, culminating in a comprehensive business plan. The project is designed collaboratively by the student and the student’s advisor. Overall business knowledge is tested and utilized during the capstone project and the project should embody the student’s university experience.
Guided Pathways
Contact: Dan Clark – 541.552.7132 – clarkda@sou.edu
Associate Degree Paths
Rogue Community College: AS Business Transfer to SOU
Umpqua Community College: Business Management & Marketing
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Career Opportunities & Outlook
Contact the Business program
SOU School of Business
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6484
business@sou.edu
– Questions About Business? –
Nationally Accredited Business Program
by the Accreditation Council for Business Schools and Programs (ACBSP)
