Marketing, Minor

The new Marketing minor is designed to prepare individuals for leadership roles in organizations that require expertise in marketing. Students will be prepared to contribute to key areas in strategic vision and the tactics required to successfully meet the organization’s goals.

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Business – Minor in Marketing

SOU Business Marketing Minor Southern Oregon University

Minor in Marketing

Marketing is a necessary must for all firms and organizations and offers a variety of courses that prepare learners for an exciting career within the Marketing sector. The Marketing minor answers a need from one the state’s fastest growing sectors. Marketing managers are in high demand as we move increasingly into a digital distribution model.

The Marketing minor provides statewide and regional support for learners and community members interested in better understanding their customers and stakeholders. The minor serves a diverse learner mix that will include first generation college students, adult learners, and traditional students. In addition, the Marketing minor offers learners various opportunities for working with local agencies and businesses, providing applied research, and helping further existing business strategies for sustainability.
Marketing Minor Goals:

Upon successful completion of this minor program, the learner will be able to:

Assess the role of marketing, as it relates to corporate strategy, business operations, financial objectives, and social responsibility.
Analyze relevant economic, social, and environmental data as applied to a wide range of corporate and not for profit organizations.
Evaluate strategies, policies and principles for success in various organizations.
Analyze plans, policies, and approaches being currently used to guide strategies through the lens of the four main functions of marketing (Product, Price, Place, and Promotion).
Identify challenges, weaknesses, and strengths of the marketing efforts within different geo-cultural contexts.
Recognize socio-cultural, environmental and economic impacts of marketing at the individual, community, and greater society levels.
Apply principles of marketing in case study contexts.

Students graduating from SOU with this minor will be prepared for:

Product/Brand Manager
Advertising
Sales of both products and services
Marketing Communications Specialist
Tourism Marketing manager
Marketing Research specialist
Distribution/Warehouse manager

See Course Requirements

Degree Fit

Program Preparation

The perfect candidates are students who wish to broaden and deepen their understanding of key Marketing principles and practices. Students who are wanting to bolster their knowledge of Marketing and how it benefits firms—both large and small—are perfect candidates for this minor. The minor will prepare learners from multiple disciplines to garner a deep understanding of how to best promote the goods and/or services of a given firm or organization.

Degree Roadmap

In this minor you will learn about marketing principles and techniques, how to manage marketing campaigns, how to promote goods and services, how to manage a marketing team, and how to develop product policy in general.

Degree Integration

Upon completion of this new Marketing minor, you will have gained a robust understanding of key marketing principles, advertising, sales management, and product policy. The program is complimentary, by design, meant to help students from a host of backgrounds gain a marketable foundation for their future goals/aims.

Career Opportunities & Outlook

Section Contents: Business Programs

Achieve Your Degree in Business at SOU

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Contact the Business Program

SOU School of Business
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6484
business@sou.edu

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Nationally Accredited Business Program

by the Accreditation Council for Business Schools and Programs (ACBSP)