Social Media & Public Engagement
Serious Social Media
Communication – Bachelor of Arts / Bachelor of Science
Social Media and Public Engagement Concentration
Offered as a Bachelor of Arts or Bachelor of Science Major
The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.
Degree Fit
Program Preparation
Students interested in journalism, new media, digital marketing and professional social media careers should explore the Social Media and Public Engagement concentration.
Degree Roadmap
The SMPE curriculum includes coursework in multimedia writing, digital photo and video production, visual storytelling and strategic social media.
Capstone
In completing the Capstone project, students build a rich portfolio out of the work they have completed during their entire SOU experience, demonstrating how they have fulfilled the Communication Program’s degree requirements, and also setting them up for a successful launch to their career after graduation.
Career Path
Become a Professional
Career opportunities for a Social Media and Public Engagement degree:
- Community Manager
- Copywriter
- Creative Director
- Journalist/Reporter
- Media Photographer
- Project Manager/Producer
- Social Media Strategist
Salary Range
$50,000 – $90,000
Social Media Strategist – Communication, BA/BS
*Based on National Average
Future Success
SOU Communication Alumni
Shannon Houston - 2015
BA in Communication
Copywriter for Harry & David
Communication Degree Options:
Communication Studies Concentration, BA/BS
Social Media and Public Engagement Concentration, BA/BS
Digital Journalism Minor
Communication Studies Minor
Certificate in Management of Human Resources (CMHR)
Social Media Strategy Micro-Credential
Contact Communication
SOU Communication Program
Britt Hall 240
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6673
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