Social Media & Public Engagement
Serious Social Media
Communication – Bachelor of Arts / Bachelor of Science
Social Media and Public Engagement Concentration
Offered as a Bachelor of Arts or Bachelor of Science Major
The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.
Guided Pathways
for Communications (Social Media and Public Engagement Concentration), Bachelor of Arts/Bachelor of Science
Program Contact
Erik Palmer
Phone: 541.552.6880
Email: palmere@sou.edu
Associate Degree Paths
Rogue Community College:
Communication Interest, Associate of Arts Oregon Transfer
Rogue Community College:
Design and Digital Media, Associate of Applied Science
Umpqua Community College:
Journalism, Associate of Arts Oregon Transfer
Umpqua Community College:
Public Relations, Associate of Arts Oregon Transfer
Klamath Community College:
Digital Media Design, Associate of Applied Science
Similar Minors & Certificates
Digital Journalism, Minor
Digital Cinema, Minor
Emerging Media and Digital Arts, Minor
Communication Studies, Minor
eSports Management, Minor
Documentary Production, Certificate
Environmental Communication, Certificate
Interactive Marketing & eCommerce, Certificate
Music Industry, Certificate
Professional Social Media, Certificate
Similar Micro-Credentials
Broadcast News Production, Micro-Credential
Comic Studies, Micro-Credential
Design Thinking & Lean Entrepreneurship, Micro-Credential
Foundations of Professional Writing, Micro-Credential
Multimedia Journalism, Micro-Credential
Social Media Strategy, Micro-Credential
Visual Storytelling, Micro-Credential
Degree Fit
Program Preparation
Students interested in journalism, new media, digital marketing and professional social media careers should explore the Social Media and Public Engagement concentration.
Degree Roadmap
The SMPE curriculum includes coursework in multimedia writing, digital photo and video production, visual storytelling and strategic social media.
Capstone
In completing the Capstone project, students build a rich portfolio out of the work they have completed during their entire SOU experience, demonstrating how they have fulfilled the Communication Program’s degree requirements, and also setting them up for a successful launch to their career after graduation.
Career Path
Become a Professional
Career opportunities for a Social Media and Public Engagement degree:
- Community Manager
- Copywriter
- Creative Director
- Journalist/Reporter
- Media Photographer
- Project Manager/Producer
- Social Media Strategist
Salary Range
$50,000 – $90,000
Social Media Strategist – Communication, BA/BS
*Based on National Average
Future Success
SOU Communication Alumni
Shannon Houston - 2015
BA in Communication
Copywriter for Harry & David
Contact Communication
SOU Communication Program
Britt Hall 240
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6673
– Questions About Communication? –