Communication – Bachelor of Arts / Bachelor of Science
Social Media and Public Engagement Concentration
Offered as a Bachelor of Arts or Bachelor of Science Major
The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.
Students interested in journalism, new media, digital marketing and professional social media careers should explore the Social Media and Public Engagement concentration.
The SMPE curriculum includes coursework in multimedia writing, digital photo and video production, visual storytelling and strategic social media.
In completing the Capstone project, students build a rich portfolio out of the work they have completed during their entire SOU experience, demonstrating how they have fulfilled the Communication Program’s degree requirements, and also setting them up for a successful launch to their career after graduation.