Media Innovation
Serious Social Media
Communication – Bachelor of Arts / Bachelor of Science
Media Innovation, BA/BS
Offered as a Bachelor of Arts or Bachelor of Science Major
The Media Innovation major serves SOU students seeking career paths in professional media, strategic communication, and digital marketing. Media Innovation responds to traditional areas of academic study and professional preparation such as journalism, public relations and advertising, but also approaches those topics through the filter of innovation and entrepreneurship.
Media Innovation provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining vibrant online relationships, or practicing thoughtful citizenship, students emerge from the major with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, and new media entrepreneurship.
The Media Innovation curriculum prepares students for careers in media, strategic communication and digital marketing by teaching a combination of traditional content skills (writing, design, photography and videography), strategic skills aligned with current industry practice (analytics, search engine optimization, paid social media campaigns), and creativity and innovation (product management, project management, design thinking, lean entrepreneurship).
Degree Fit
Program Preparation
Students interested in journalism, new media, digital marketing and professional social media careers should explore the Media Innovation degree.
Degree Roadmap
The Media Innovation curriculum includes coursework in multimedia writing, digital photo and video production, visual storytelling and strategic social media.
Capstone
In completing the Capstone project, students build a rich portfolio out of the work they have completed during their entire SOU experience, demonstrating how they have fulfilled the Communication Program’s degree requirements, and also setting them up for a successful launch to their career after graduation.
Guided Pathways
Contact: Erik Palmer – 541.552.6880 – palmere@sou.edu
Associate Degree Paths
Communication Interest, RCC – Design and Digital Media, RCC – Journalism, UCC – Public Relations, UCC – Digital Media Design, KCC
Similar Minors & Certificates
Digital Journalism, Minor – Digital Cinema, Minor – Emerging Media and Digital Arts, Minor – Communication Studies, Minor – eSports Management, Minor – Documentary Production, Certificate – Environmental Communication, Certificate – Interactive Marketing & eCommerce, Certificate – Music Industry, Certificate – Professional Social Media, Certificate
Similar Micro-Credentials
Broadcast News Production – Comic Studies – Design Thinking & Lean Entrepreneurship – Foundations of Professional Writing – Multimedia Journalism – Social Media Strategy – Visual Storytelling
Sample Graduate Degrees
Strategic Communication, UO – Journalism, UO – Engagement Journalism, CUNY
Credit for Prior Learning – Learn More
Career Opportunities & Outlook
Contact Communication
SOU Communication Program
Britt Hall 240
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6673
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