Communication – Certificate in Professional Social Media
Professional Social Media, Certificate
Offered as an Academic Certification
The Certificate in Professional Social Media provides a fast-paced credential with which learners can improve their practical, strategic and creative capabilities for online media production in the 21st century.
The landscape for digital communication is constantly evolving, and this curriculum helps learners develop rigor and flexibility needed when responding to real-world communication challenges. Designed to serve the needs of learners who want to activate digital audiences for organizations of any size, the certificate’s courses encompass commercial, journalistic, non-profit, political, and advocacy-based missions.
Every course in the Professional Social Media curriculum emphasizes hands-on learning and simulates professional practice using relevant tools and platforms. Learners also develop a measurement mindset, including best-practices for capturing and using analytics to make smart decisions and formulate sustainable strategies that make a difference.
The certificate is primarily oriented toward preparing students for careers in social media marketing, content creation, and media strategy. Pertinent job titles include Social Media Manager, Social Media Strategist, Brand Strategist, Content Strategist, Copywriter, Community Manager, Account Manager, Project Manager, and Digital Producer. Other affiliated career categories include public relations, journalism, user experience design and data analytics.
Learners emerge from the certificate with skills and dispositions in writing for online media, content strategy, visual storytelling, design thinking, new media entrepreneurship, and a practical understanding of the landscape of creative industries today.